Latest Case Studies

Selected Work

PRODUCT STRATEGY IN PRACTICE.
A selection of work across digital health, personalization, AI, platform strategy, member experience, and product transformation. These case studies focus on the problems I was solving, the decisions I made, and the outcomes that followed.

FEATURED CASE STUDY

PERSONIFY HEALTH

From Engagement
to Outcomes.

Building Discover + Smart Recs and My Focus to move a digital wellbeing platform beyond incentive-driven activity toward personalized behavior change and meaningful health progress.

$11M strategic investment
~50 cross-functional contributors
Product Lead strategy through execution

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