Christy Martz

is a product leader in digital health focused on behavior change, AI-enabled systems, and the design of scalable wellbeing infrastructure.

She works at the intersection of behavioral science, product strategy, and regulated healthcare environments — building platforms that translate complexity into durable outcomes. Her experience spans capital-backed transformation initiatives, enterprise B2B and B2B2C SaaS models, and member-facing health products operating at scale.

Over the past decade, she has led cross-functional teams across product, engineering, design, data science, clinical, and legal disciplines to shape systems that balance personalization with governance, engagement with equity, and growth with responsibility. Her work includes securing and operationalizing multi-million-dollar investment to build behavior-change-driven engagement infrastructure, strengthening retention and enabling measurable health outcome reporting.

Christy is particularly interested in the structural decisions that determine whether digital health products earn trust over time: how incentives shape behavior, how AI introduces asymmetries of power, and how platform foundations quietly dictate long-term viability.

She leads with clarity, disciplined prioritization, and a belief that product strategy is ultimately about judgment. The essays and case studies on this site reflect both the thinking and the execution behind that philosophy.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!